Dual-path funnel architecture — Demo · Abhishek Sarkhel
DEMO · generic architecture · built by Abhishek Sarkhel ← back to portfolio
Systems architecture

One funnel, two tracked paths

A pattern I use when a business runs paid and organic traffic into the same offer: split the two sources at the top for clean attribution, merge them through one shared bot, page and calendar so there's nothing to maintain twice, then re-separate at the end for reporting. One build, not two. Click any stage for the reasoning.

Paid path
Organic path
Shared / merged
Split & track
1 · Separate at the top
Paid traffic → paid form
unique URL · utm=paid
Organic
Organic traffic → organic form
unique URL · utm=organic
2 · Merge through shared assets
Shared
Bridge page + VSL
same page · split by UTM only
Shared
One AI qualification bot
country gate: +1 / +61 / +44
Shared
Email opt-in + nurture loop
one sequence, both paths
Shared
One unified calendar
one bot, not two
3 · Re-separate for reporting
Split
Attribution split
UTM + form + trigger
Split
Outcome tracking
pixel event · cash-collected
Click a stage to see the reasoning

Each node explains a real decision — why two forms, why one bot, why the calendar gets unified.