Lead-to-Booking KPI Dashboard

Booked calls over time

Last 30 days

Spend split

Paid vs organic

Cost per booked call

By source type

Sources

Ranked by booked calls

Source	Type	Leads	Booked	Book rate	Spend	Cost / booked

Sign-ups by day

Click a bar to drill down

SMS cost by country

Per-segment rate × segments sent

Country	Messages	Avg segments	Rate / segment	Total cost